Big Tech: threat or menace?

Hotel La Fonte, Naves, Spain. When we called she said she was full but then we got a room with her via booking.com. We paid with a credit card.

Whenever we have to pay for something we have to decide whether to use a credit card or cash. (And by credit card I mean Apple Pay using my phone.) Almost all the time we choose credit card for several reasons. (1) It is fast and easy and you don’t have to worry about change and putting it away. (2) We have a record of the payment which is useful for post-trip spending analysis. (3) It still seems kind of magical, you just double click and then tap and you’re done. It gives me a little thrill.

We don’t use a card in bars unless the bill is over $15 and we don’t use it for small vendors who will have to foot the swipe fees.

The downsides of a card are the swipe fees that the card networks charge the vendors. These are at least 2% and often more. Apple Pay gives us a 2% rebate on each charge so maybe the fees are more than that. We don’t pay the fee, the seller does but we feel bad about imposing the fee on them for our convenience. (Maybe not that bad since we almost always do it.)

Some places don’t take cards. We had a €15 menu at one place and he said they don’t take cards for paying for the menu, presumably because the menus are already a really good deal that they probably don’t make that much on. But I assume that a seller would lose some sales if they didn’t take cards.

This is a typical big tech tactic, give the benefits to the decision maker and make the other party pay the fees. Amazon does that. They give benefits to sellers to draw them in and then buyers to draw them in and then start taking most of the benefits for themselves. A process Cory Doctorow famously called “enshittification” (https://en.wikipedia.org/wiki/Enshittification)

One reason paying with a card is so easy is that everyone has these little devices where they enter the amount and you tap it with your card or phone and bang!, it’s done. We learned on this trip that those devices are rented for €24 a month. This is a trivial cost for a restaurant that uses it hundreds of times a day for fairly large charges. But for a small hotel with a few rooms it is more of a burden. The woman who told us about the fee ran a small place and only had two groups that day.

When we reserve a hotel we always used to call the place. This was a little harder in Spain because, despite Wynette’s facility with Spanish it is harder to talk on the phone. Because of this and because lots of people don’t speak any Spanish, booking.com has become the de facto standard for making reservations in Spain. The same hotel owner told us that booking.com takes a 15% fee. So if you use booking.com to make the reservation and then pay with a card the hotel pays at least a 17% fee and probably more.

We try to call but these days it can be hard to get a hold of a small hotel on the phone, they just don’t answer. That brings us to WhatsApp which is the message service that is a de facto standard in Spain. We have made reservations through WhatsApp but it is often hard to get their WhatsApp number.

One final anecdote about booking.com. We called a hotel, they actually answered and said they were full, the dreaded completo. We had found the hotel using booking.com which said there were rooms available. So we went back to booking.com and got a room at the same hotel. All we can figure is that she released some rooms to booking.com and, even though they were not yet reserved, she was not allowed to rent them herself. We found it quite mysterious.

7 thoughts on “Big Tech: threat or menace?

  1. I think your explanation of “completo” but being able to book on booking.com is probably correct.

    Interestingly, we are going to stay at a hotel in Meersburg we we return to our music festival in Austria that we stayed in 30 years ago. They make a point of not being on any booking services — it says that explicitly on their website. The current ownership of the hotel, the oldest in Meersburg dating back to the middle ages, is in its fifth generation.

    1. Hi Henry, I’m guessing the hotel is in high demand and they stay booked up most of the time? We certainly did find a few hotels we wanted to stay at (usually found them via Google maps) that didn’t use booking. If they didn’t have a good messaging app on their website, we’d have to call. I don’t mind calling too much but I’m always nervous I didn’t understand something. Like what happened last year when I called to reserve a room in Santiago and when we got there turned out he’d reserved us for the following night and they were full the night we needed.

  2. Do the smaller places that you stay in along the Camino have websites where you can book directly online? I would guess that the expenses associated with building and maintaining a website for a very small inn or hotel are a tradeoff with the cost of letting a site like booking.com do the heavy lifting and paying their fee.

    The fees sound like a lot – but I’m guessing that business owners consider that a cost of doing business and it’s all taken into account in their pricing structure.

    It’s all a conundrum. The whole cash vs credit thing. In Argentina, it was not unusual to get something more cheaply if you paid cash. Sometimes, the sales person or waitstaff would show us the credit card price and the cash price and let us choose.

    WhatsApp is big in Argentina as well. In fact, I think it’s really the standard everywhere except the U.S. It’s common all over Europe and South America for sure.

    1. We’ve found the larger city hotels often have good websites with messaging capabilities. But the smaller rural hotels have pretty minimal websites that barely function.

      You are right, I think in some cases, booking.com is worth it to them. They don’t have to always be there to answer the phone, etc. We ran across one or two that only reserved via booking.

      Yes, funny how Whatsapp is so big everywhere except the US. Our airbnb guy here in Llanes wanted to use it to stay in touch instead of using the Airbnb messaging system.

      1. I’ve had that happen with AirBnB hosts also. Sometimes they have WhatsApp chat groups if there are multiple hosts (like when it’s a property management company). Google tells me that WhatsApp was purchased by Meta in 2014. So why it hasn’t become more popular in the US, who knows.

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