Bull?

A few years ago some Spanish company had an ad campaign that included large metal cut-outs of bulls on the crest of hills. They are still all over Spain. On our other trips to Spain we probably saw 4-5 of the signs, at least. They looked a lot like this (real) one. There was no fence between us, this was one of those walks on a headland.

charlie

2 Comments

  1. Here is a brief history of those cutouts of bulls (from Wikipedia).

    The Osborne sherry company (founded by Thomas Osborne Mann in 1772) erected large images of bulls starting in 1956 to advertise their Brandy de Jerez.[1] The images were black (with the brand “Veterano” in red on it) advertising boards located near major roads throughout Spain. The original image was smaller and slightly different in design. The current larger image was created to comply with a law that prohibited advertising within 150 metres of a road.

    In 1994 the EU passed a law that prohibited all roadside advertising of alcoholic beverages, and the bulls were therefore to be removed. By this time the signs were nationally renowned, so although some campaigners wished them completely removed to fully comply with the intent of the law, public response resulted in the signs being retained, but completely blacked out to remove all reference to the original advertisers. The Court eventually allowed these signs to remain on the grounds that they have become a part of the landscape and have “aesthetic or cultural significance”, thus turning the bulls into public domain images.

    The full story is here: https://en.wikipedia.org/wiki/Osborne_bull

Leave a Reply to Henry Shapiro Cancel reply

Your email address will not be published. Required fields are marked *