Michael Pollen uses this phrase to describe the bucolic conditions that places like Whole Foods want you to think their food is grown in. In the US the reality is far different.
On the Camino del Norte this is the reality. The little farms are exactly what you want to think your meat and eggs are grown in. We passed a scene one morning where the sheep were still sleeping lying on the grass. The chicken were passing between them pecking at the ground. The chicken are usually in big yards with lots of grass and not crowded at all. The sheep, cows, horses, and even llamas (or maybe alpacas) are in huge, beautifully green pastures with tons of space.
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